For many clubs, schools, universities, and small production teams, live streaming feels super costly or exausting. You’re probably already paying someone to operate the stream, paying for software, and in some cases paying commentators too. By the time the final whistle blows, you’ve invested hours and a decent chunk of your budget… with nothing coming back.
But it doesn’t have to stay like that.
Across amateur and semi-pro sport, there’s a huge opportunity to turn your live stream into a revenue generator. And the best part is that you don’t need big budgets or TV-level equipment to do it.
Why Most Clubs Lose Money Streaming Matches
Streaming has become a natural part of how supporters follow grassroots sport. Friends and family watch from abroad, fans tune in when they can’t attend, and sponsors love the exposure.
But behind the scenes, it’s usually expensive:
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Paying a person to run the stream
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Paying for production software
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Buying or replacing equipment
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Paying commentators or MCs
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Spending time on graphics, overlays, and set-up
It all adds up. So even though the stream brings value, the finances are going in the wrong direction.
The Opportunity Clubs Are Missing
Your live stream is already attracting attention. Viewers are tuned in, the scoreboard is visible the entire time, and your broadcast has natural breaks in the action.
That screen real estate is valuable.
And with a tool like OBScoreboard, you can turn that attention into sponsor revenue with almost zero extra effort.
How You Can Make Money Using OBScoreboard
OBScoreboard allows you to insert rotating sponsor graphics directly into your scoreboard overlay. You control the timing, the format, and how many sponsors you want to show.
You can rotate sponsors:
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Every 30 seconds
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Every 2 minutes
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Every 5 minutes
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Or only at key moments like half-time
It’s completely up to you.
This means you can sell multiple sponsor slots, not just one. Some clubs sell three rotating sponsor spots per match. Others sell five and keep the rotation slow. The flexibility is there to match your audience size and local business demand.
Real Results: What other clubs are doing
We’ve seen several clubs claw back their streaming costs within a few games simply by selling sponsor placements. Some even profit from their live streams over the course of a season.
Here’s how they tend to package it:
1. Match Sponsor Bundle
One sponsor gets the full game rotation or a “powered by” label.
2. Multiple Rotating Sponsors
Sell three to five blocks that rotate throughout the match.
3. Premium Moments
Charge extra for:
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Kick-off sponsor
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Half-time sponsor
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Player of the Match sponsor
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Goal/Score updates sponsor
4. Season Packages
Offer a discounted rate for businesses committing to a full season or series of games.
Why This Works So Well
Sponsors love live streams because:
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Their brand stays on screen longer than any static pitchboard
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The audience is highly engaged and hyper-local
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They can see exactly what they’re paying for
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The exposure is measurable
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It’s cheaper than most other forms of advertising
And because you can rotate sponsors automatically, there’s no extra work during the match.
How to Get Started
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Create your scoreboard overlay using OBScoreboard
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Add sponsor banners (PNG or JPG)
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Set your rotation interval
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Offer sponsor spots in bundles
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Promote your new packages to local businesses and existing club partners
Within one or two matches, you’ll see how quickly sponsor revenue can stack up.